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It had a lot of visual possible and was open to all sorts of interpretations. It’s a strong name, very universal and immediate. It’s just a name, but it’s very regal clearly, and it sounds splendid. Freddie had this to say about the band’s name: “I thought up the name Queen. Queen’s multi-talented Freddy Mercury, who studied illustration and graphic design before becoming a musician, designed the brandmark for the band and used it on the back of their first album cover. Roy Orbison carefully grown his “dark star” image by dyeing his blond hair black, wearing black sunglasses and only black clothing when appearing on stage. KISS is another group which totally manipulated its image with make-up and outrageous stage costumes, so much so that they were unrecognisable without their make-up. The image of the Beatles at the start of their career, with their distinctive and uniform pudding-basin haircut, wearing suits in stark contrast to the image of every other aspiring musician at the time, was a clever ploy that their manager Brian Epstein used to set them apart visually and draw attention to the group and their music. The combined physical turn up of the members forms the visual symbol and imagery of a band. Many bands have achieved superstardom with the help of proper visual branding.